Thirty-One offers us product feature tags in business supplies. When the Spring 2016 catalog launched, they changed this product – we used to get a tag for every product that was available during the season, but now we just get tags for the top products. This did not work for me. I want tags for every product…including the ones that don’t appear in the catalog. (This my OCD – a tag for everything and everything must have a tag.)
So I decided that it was time for me to create my own product feature tags to include every available product and every available pattern.
Now, in the past, I always kept digital versions of these product feature tags that I downloaded from other ladies in our Thirty-One communities. I would keep them readily available so that if a customer ever asked about a specific product, I could easily send her the tag showing all of the necessary details including the price, dimensions, description, item number and available prints.
A good consultant always carries a catalog with her, but a really good (and a little nerdy) consultant always keeps a file of product feature tags available on her phone.
Well then I started thinking more about it…Some of those “other ladies” didn’t always have ALL of the products or ALL of the prints. Not that I’m knocking them, because it really is a lot of work, but just highlighting one of the many reasons I started this quest.
Another key reason is that we are all in the position to be common criminals. So many wonderful ladies are happy to share graphics in these online communities. As amazing as this is, this is how we end up in Facebook jail. Facebook doesn’t want to see 20,000 people posting the same graphic so we are being cautioned to take these graphics and add something special or unique to it to make it your own.
SO, long story short…or not so short, is that I’ve added my personal website to my product feature tags. This not only makes them unique, but also provides my website address as a quick reference since this is usually the next question I get after my customers see the product.
